For Immediate Release

BRAZILIAN EXPERT IN HAIR DISORDERS DR. LEILA BLOCH, JOINS LEXINGTON AS MEDICAL DIRECTOR

	Feb. 14, 2011 - Boca Raton, FL -Lexington International, LLC developer and manufacturer of the HairMax LaserComb ®, is pleased to announce that an expert on hair disorders, Dr. Leila Bloch from São Paulo, Brazil has now become a member of our Medical Advisory Board.

The HairMax is presently the only home use laser phototherapy medical device on the market that has U.S. FDA Class 2 Clearance for marketing for the treatment of androgenetic alopecia in males. The HairMax is also the only device of its kind to publish the results of the clinical study proving safety and efficacy in males in a peer-reviewed journal.

Brazil is one of the fastest growing and emerging markets in the cosmetics and personal care segments. Being the largest market in Latin America and one of the top five cosmetics and personal care markets in the world, Brazil offers a valuable sales opportunity for Lexington’s HairMax LaserComb. According to The Kline Group Latin America, between 2003 and 2008, hair care sales increased at a CAGR of 14.1%, (above industry average of 13.5%), reaching USD 4.4 billion in 2008.   Further, sales growth of hair care products in Brazil are anticipated to experience annual growth of 19% during 2008-2011, according to another independent marketing research report.  

Dr. Bloch graduated from the University of São Paulo Medical School and completed her residency at Hospital dos Clinicos of the University of São Paulo.  She works in a private practice of  dermatology in São Paulo and is a member of the Brazilian Society of Dermatology. She is also a member of the onco-hematology group of Albert Einstein Hospital in São Paulo where she treats patients with chemotherapy induced hair loss. Additionally, Dr. Bloch conducts clinical research in cosmetics.   Her research articles have been published in national and international journals. She also actively participates in congresses and continuing education courses around the world.

As part of her role as Medical Advisor in Brazil, Lexington will also be seeking expert guidance and advisory assistance from Dr. Bloch on the company’s initiative to ascertain the effects of the HairMax LaserComb on the regrowth of hair lost from chemotherapy treatment. She will also be available for media interviews and professional educational initiatives in her country.

Dr. Bloch said: ”I am pleased to join Lexington, one of the leaders in the research and development of treatments for diseases of hair.”  Dr. Bloch also stated: “As Medical Advisor in Brazil I look forward to providing my expertise and experience on the treatment of disorders of hair, including androgenetic alopecia and chemotherapy induced hair loss”.

David Michaels, Managing Director of Lexington stated; “”The Brazilian market represents a prime opportunity for the HairMax as this is the largest market for hair care products in South America”.  Mr. Michaels further stated:  “We look forward to utilizing Dr. Bloch’s valuable expertise and guidance as we prepare for the introduction and successful marketing of the HairMax LaserComb in Brazil”.

For more information, please visit http://hairmax.com/hairmax-advisory-board

About Lexington International, LLC

Based in Boca Raton, Lexington International is a manufacturer and developer of advanced medical laser devices to treat hair loss and scalp disorders. Lexington International markets the only laser phototherapy device cleared for marketing by the FDA to promote hair growth in men suffering from certain classes of Androgenetic Alopecia. The company, was one of just 14 leading manufacturing exporting companies nationwide to receive the 2009 U.S. President’s “E” Award, which recognizes successes in world markets and subsequent contributions to the U.S. economy. Over the past 8 years and in over 125 countries worldwide, Lexington Int., LLC has helped hundreds of thousands of individuals improve their appearances with innovative products to treat their hair. (www.hairmax.com)   

Contact: Lexington International, LLC:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it  
Tel: 561-314-2430